In general, about 40 percent of electronics are being recycled, 41.2% of consumers are willing to recycle their used electronics, and 78% of consumers pay attention on where the recycled materials go.
"How might we guide people to effectively research and prioritize sustainable criteria when making their purchase decision?"
We build a website or app that allows users to compare the sustainability of different electronic products based on price and environmental impact, helping them make informed choices.
Gather information on product's sustainability features, practices, and compare with competitors.
Compare the sustainability of different electronic products based on price and environmental impact, helping them make informed choices.
Make the right choice based on the previous research
Evaluate trade-in or refurbish options and share eco-friendly refurbish process to the community
Gather information on product's sustainability features, practices, and compare with competitors.
Compare the sustainability of different electronic products based on price and environmental impact, helping them make informed choices.
Make the right choice based on the previous research
Evaluate trade-in or refurbish options and share eco-friendly refurbish process to the community
What is Circular Economy?
The circular economy is an economic model that reduces waste and maximizes resource utilization. It establishes a perpetual cycle to maintain materials and resources in circulation, promoting long-term economic growth and sustainability. [1]
Principle of Circular Economy?
1. Eliminate waste and pollution
What if waste and pollution were never created in the first place?
2. Circulate products and materials
What if we could build an economy that uses things rather than uses them up?
3. Regenerate nature
What if we could not only protect, but actively improve the environment?
Our concept is A online Eco-Friendly Product Comparison Tool for electronic product consumers, developed based on the EPEAT stands for Electronic Product Environmental Assessment Tool, which is the premier global ecolabel for electronics and technology products.
01 Learn - Gather information on product's sustainability features, practices, and compare with competitors.
02 Compare - Compare the sustainability of different electronic products based on price and environmental impact, helping them make informed choices.
03 Decide - Make the right choice based on the previous research
Our service strategically engages with various touchpoints in the user journey to enhance connections based on the feedback we got from our validation session. For example Within retailer stores, like best buy, target, AT&T/T-Mobile stores where selling electronic devices, posters and interactive kiosks will feature QR codes, allowing users to access product information and our online comparison tool. Additionally, unboxing experiences include an informative poster, offering users the choice to stay updated on new eco-friendly products or explore refurbishment and trade-in details through an accessible page.
Branding
Revenue Streams
1. Free subscription service
provides effective analysis to help users make the right purchase decision based on the Electronic Product Environmental Assessment Tool (EPEAT).
2. Premium subscription service
provides users with additional features, such as detailed product reviews, exclusive discounts, or early access to new eco-friendly products.
3. Partnerships
organizations and influencers for joint campaigns or collaboration.
